Dental · Case study
Booked 38 appointments in month one, mostly after 6 PM.
Lakeshore Dental swapped its after-hours voicemail box for Countertone. By month one, the agent had answered 1,140 after-hours calls and booked 38 appointments that previously would have hit the morning pile.
Outcomes
The numbers from the first month on Countertone.
- After-hours calls answered
- 1,140 in month one
- Appointments booked
- 38
- Annual revenue recovered
- $214k
The setup
Lakeshore runs a two-location dental practice with a 7:30 AM confirmation list and a 6:30 PM cutoff. After-hours calls went to a voicemail box, picked up once before the office opened. Mornings started with a 30-minute pile of voicemails to triage.
What Countertone handles
- Books, reschedules, and confirms against Dentrix across both locations
- Insurance- and HIPAA-aware intake language with signed BAAs
- Captures new-patient intake details so the front desk walks in prepared
By month one, the morning team had a sorted triage list instead of a voicemail pile.
Want the same call-flow on your line?
Talk to the Countertone team about your queue.